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Forbes Article: Linking Donations With Online Shopping: AmazonSmile Alternatives
January 29, 2023 article
— The oldest player in the field, iGive wasted no time in trying to capitalize on the impending demise of Amazon’s program by declaring on its home page: “R.I.P. AmazonSmile.” The company says it experienced a 600% increase in people signing up for its service in the hours after the retail giant’s announcement.
“In an effort to ease some of the financial burden charities are facing with the AmazonSmile shutdown, 2000+ retailers on iGive are offering at least double the donation rate than those found on AmazonSmile through March 31, 2023,”
iGive.com announced in a press release. Normally iGive donations range from 0.6% to 26% and the company claims it has generated more than $10 million donations since it was established in 1997.
Published: 1/30/2023 at 10:30 AM
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